Elevating Brands
Elevating Brands
With Innovative
With Innovative
design Solutions
design Solutions
UX Leader & Product Designer
Transforming Visions Into Digital Masterpieces
who am i
Experienced Product Designer and UX Leader with over 15 years of experience delivering human-centered digital products in enterprise and public sector environments. Combines a strategic mindset with hands-on skills in UX/UI design, backlog ownership, agile facilitation, and stakeholder alignment. Fluent in German and English, comfortable working in multi-disciplinary and cross-functional teams. Proven ability to bridge business goals, user needs, and technical constraints to create meaningful, scalable solutions.
Process
HOW I WORK
EMPATHIZE & DISCOVER
I start by understanding users and stakeholders through interviews, research, and workshops. These insights uncover real-world pain points and shape the direction of the design.
01
DEFINE & ALIGN
I turn research into clarity. By mapping user journeys, identifying core problems, and aligning on goals, I ensure the team shares a clear vision and design direction grounded in user and business needs.
02
DESIGN & PROTOTYPE
Ideas take form through sketches, wireframes, and interactive prototypes. I design clean, scalable interfaces — always with usability, flexibility, and accessibility in mind.
03
TEST & REFINE
I validate concepts with real users and stakeholders. Through iterative testing and feedback loops, I refine flows, messaging, and interactions to ensure the experience is intuitive and impactful.
04
DELIVER & IMPROVE
I collaborate closely with developers to bring designs to life — and stay involved after launch to refine, support, and scale based on data, user behavior, and evolving product needs.
05
EMPATHIZE & DISCOVER
I start by understanding users and stakeholders through interviews, research, and workshops. These insights uncover real-world pain points and shape the direction of the design.
01
DEFINE & ALIGN
I turn research into clarity. By mapping user journeys, identifying core problems, and aligning on goals, I ensure the team shares a clear vision and design direction grounded in user and business needs.
02
DESIGN & PROTOTYPE
Ideas take form through sketches, wireframes, and interactive prototypes. I design clean, scalable interfaces — always with usability, flexibility, and accessibility in mind.
03
TEST & REFINE
I validate concepts with real users and stakeholders. Through iterative testing and feedback loops, I refine flows, messaging, and interactions to ensure the experience is intuitive and impactful.
04
DELIVER & IMPROVE
I collaborate closely with developers to bring designs to life — and stay involved after launch to refine, support, and scale based on data, user behavior, and evolving product needs.
05
EMPATHIZE & DISCOVER
I start by understanding users and stakeholders through interviews, research, and workshops. These insights uncover real-world pain points and shape the direction of the design.
01
DEFINE & ALIGN
I turn research into clarity. By mapping user journeys, identifying core problems, and aligning on goals, I ensure the team shares a clear vision and design direction grounded in user and business needs.
02
DESIGN & PROTOTYPE
Ideas take form through sketches, wireframes, and interactive prototypes. I design clean, scalable interfaces — always with usability, flexibility, and accessibility in mind.
03
TEST & REFINE
I validate concepts with real users and stakeholders. Through iterative testing and feedback loops, I refine flows, messaging, and interactions to ensure the experience is intuitive and impactful.
04
DELIVER & IMPROVE
I collaborate closely with developers to bring designs to life — and stay involved after launch to refine, support, and scale based on data, user behavior, and evolving product needs.
05
EMPATHIZE & DISCOVER
I start by understanding users and stakeholders through interviews, research, and workshops. These insights uncover real-world pain points and shape the direction of the design.
01
DEFINE & ALIGN
I turn research into clarity. By mapping user journeys, identifying core problems, and aligning on goals, I ensure the team shares a clear vision and design direction grounded in user and business needs.
02
DESIGN & PROTOTYPE
Ideas take form through sketches, wireframes, and interactive prototypes. I design clean, scalable interfaces — always with usability, flexibility, and accessibility in mind.
03
TEST & REFINE
I validate concepts with real users and stakeholders. Through iterative testing and feedback loops, I refine flows, messaging, and interactions to ensure the experience is intuitive and impactful.
04
DELIVER & IMPROVE
I collaborate closely with developers to bring designs to life — and stay involved after launch to refine, support, and scale based on data, user behavior, and evolving product needs.
05
EXCPERIENCE
MY CAREER JOURNEY
2021 - 2025
INGO
Director of UX/UI
Built and led the UX/UI function, establishing scalable design systems and governance. Designed complex workflows and dashboards for major clients (e.g., Sonova, Novartis), significantly improving user clarity and task efficiency.
2021 - 2025
INGO
Director of UX/UI
Built and led the UX/UI function, establishing scalable design systems and governance. Designed complex workflows and dashboards for major clients (e.g., Sonova, Novartis), significantly improving user clarity and task efficiency.
2021 - 2025
INGO
Director of UX/UI
Built and led the UX/UI function, establishing scalable design systems and governance. Designed complex workflows and dashboards for major clients (e.g., Sonova, Novartis), significantly improving user clarity and task efficiency.
2021 - 2025
INGO
Director of UX/UI
Built and led the UX/UI function, establishing scalable design systems and governance. Designed complex workflows and dashboards for major clients (e.g., Sonova, Novartis), significantly improving user clarity and task efficiency.
2020 - 2022
Ava Women
Freelance Consultant UX/UI
Designed user flows, prototypes, and a scalable design system to enhance Ava’s digital ecosystem.
2020 - 2022
Ava Women
Freelance Consultant UX/UI
Designed user flows, prototypes, and a scalable design system to enhance Ava’s digital ecosystem.
2020 - 2022
Ava Women
Freelance Consultant UX/UI
Designed user flows, prototypes, and a scalable design system to enhance Ava’s digital ecosystem.
2020 - 2022
Ava Women
UI / UX Designer
Designed user flows, prototypes, and a scalable design system to enhance Ava’s digital ecosystem.
2018 - 2019
UX & Business Strategy
Led UX research, product strategy, and rapid prototyping for early-stage blockchain startups and hackathon teams. Supported fast-paced Web3 projects with user interviews, competitive analysis, and workflow design across finance, sports, and decentralized platforms.
2018 - 2019
UX & Business Strategy
Led UX research, product strategy, and rapid prototyping for early-stage blockchain startups and hackathon teams. Supported fast-paced Web3 projects with user interviews, competitive analysis, and workflow design across finance, sports, and decentralized platforms.
2018 - 2019
UX & Business Strategy
Led UX research, product strategy, and rapid prototyping for early-stage blockchain startups and hackathon teams. Supported fast-paced Web3 projects with user interviews, competitive analysis, and workflow design across finance, sports, and decentralized platforms.
2018 - 2019
UX & Business Strategy
Led UX research, product strategy, and rapid prototyping for early-stage blockchain startups and hackathon teams. Supported fast-paced Web3 projects with user interviews, competitive analysis, and workflow design across finance, sports, and decentralized platforms.
2017 - 2018
Mila
Senior Product Designer
Designed and optimized website and app experiences while leading B2B partner integrations to enhance usability and business growth.
2017 - 2018
Mila
Senior Product Designer
Designed and optimized website and app experiences while leading B2B partner integrations to enhance usability and business growth.
2017 - 2018
Mila
Senior Product Designer
Designed and optimized website and app experiences while leading B2B partner integrations to enhance usability and business growth.
2017 - 2018
Mila
Senior Product Designer
Designed and optimized website and app experiences while leading B2B partner integrations to enhance usability and business growth.
2017 - 2018
Migros Media
Head of Innovation Lab
Led the Innovation Lab at Migros Media, driving digital transformation, product innovation, and strategic growth initiatives.
2017 - 2018
Migros Media
Head of Innovation Lab
Led the Innovation Lab at Migros Media, driving digital transformation, product innovation, and strategic growth initiatives.
2017 - 2018
Migros Media
Head of Innovation Lab
Led the Innovation Lab at Migros Media, driving digital transformation, product innovation, and strategic growth initiatives.
2017 - 2018
Migros Media
Head of Innovation Lab
Led the Innovation Lab at Migros Media, driving digital transformation, product innovation, and strategic growth initiatives.
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
Ava Women
Huber + Suhner
JTI
Migros
Novartis
Sonova
Trust Square
INGO
Ava Women
Huber + Suhner
JTI
Migros
Novartis
Sonova
Trust Square
INGO
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