Hi, I'm besiana
Hi, I'm besiana
Digital Designer
Digital Designer
& Web Developer
& Web Developer
Based in Zurich
and Working Worldwide.
Based in Zurich
and Working Worldwide.
UX Leader & Product Designer Creating Digital Experiences that Drive Clarity, Business Impact, and Product Excellence
UX Leader & Product Designer Creating Digital Experiences that Drive Clarity, Business Impact, and Product Excellence
About Me
I’m a design leader with 15 years of experience creating clear, intuitive, and human-centered digital products. With a background in visual communication and product design, I bring a strategic, multidisciplinary approach that bridges UX/UI craft, systems thinking, and collaboration.
Testimonials
WHAT MY CLIENTS SAY
01
" Working with Besiana was a pleasure from day one. She brought clarity and structure to a highly complex product and helped us evolve the Ava app into a more intuitive, scalable platform. Her mix of design leadership, hands-on UX/UI work, and empathy for our users made a real difference to both our product and team. "
Laurène Racine
Director of Product, Ava Women
01
" Working with Besiana was a pleasure from day one. She brought clarity and structure to a highly complex product and helped us evolve the Ava app into a more intuitive, scalable platform. Her mix of design leadership, hands-on UX/UI work, and empathy for our users made a real difference to both our product and team. "
Laurène Racine
Director of Product, Ava Women
01
" Working with Besiana was a pleasure from day one. She brought clarity and structure to a highly complex product and helped us evolve the Ava app into a more intuitive, scalable platform. Her mix of design leadership, hands-on UX/UI work, and empathy for our users made a real difference to both our product and team. "
Laurène Racine
Director of Product, Ava Women
01
" Working with Besiana was a pleasure from day one. She brought clarity and structure to a highly complex product and helped us evolve the Ava app into a more intuitive, scalable platform. Her mix of design leadership, hands-on UX/UI work, and empathy for our users made a real difference to both our product and team. "
Laurène Racine
Director of Product, Ava Women
02
" Besiana brought our e-commerce redesign to a whole new level. Her passion for consumer centricity not only enhanced the smooth buying journey but also transformed the website into a fresh, fast, and engaging shopping experience. Structured, clear, creative, and always challenging boundaries, she delivered best-in-class results on time. Amazing collaboration. "
Charlotte Buchholz Schreyer
Customer Experience & Digital Manager JTI
02
" Besiana brought our e-commerce redesign to a whole new level. Her passion for consumer centricity not only enhanced the smooth buying journey but also transformed the website into a fresh, fast, and engaging shopping experience. Structured, clear, creative, and always challenging boundaries, she delivered best-in-class results on time. Amazing collaboration. "
Charlotte Buchholz Schreyer
Customer Experience & Digital Manager JTI
02
" Besiana brought our e-commerce redesign to a whole new level. Her passion for consumer centricity not only enhanced the smooth buying journey but also transformed the website into a fresh, fast, and engaging shopping experience. Structured, clear, creative, and always challenging boundaries, she delivered best-in-class results on time. Amazing collaboration. "
Charlotte Buchholz Schreyer
Customer Experience & Digital Manager JTI
02
" Besiana brought our e-commerce redesign to a whole new level. Her passion for consumer centricity not only enhanced the smooth buying journey but also transformed the website into a fresh, fast, and engaging shopping experience. Structured, clear, creative, and always challenging boundaries, she delivered best-in-class results on time. Amazing collaboration. "
Charlotte Buchholz Schreyer
Customer Experience & Digital Manager JTI
03
" Besiana understood our young audience and translated our vision into a digital experience that feels authentic, interactive, and future-ready. Thanks to her strategic thinking and design expertise, we now have a website that boosts engagement and truly speaks to Gen Z. "
Simon Kuli
Vice Managing Director, Sphair
03
" Besiana understood our young audience and translated our vision into a digital experience that feels authentic, interactive, and future-ready. Thanks to her strategic thinking and design expertise, we now have a website that boosts engagement and truly speaks to Gen Z. "
Simon Kuli
Vice Managing Director, Sphair
03
" Besiana understood our young audience and translated our vision into a digital experience that feels authentic, interactive, and future-ready. Thanks to her strategic thinking and design expertise, we now have a website that boosts engagement and truly speaks to Gen Z. "
Simon Kuli
Vice Managing Director, Sphair
03
" Besiana understood our young audience and translated our vision into a digital experience that feels authentic, interactive, and future-ready. Thanks to her strategic thinking and design expertise, we now have a website that boosts engagement and truly speaks to Gen Z. "
Simon Kuli
Vice Managing Director, Sphair
04
" Besiana was my UX lead for three years, during which she consistently brought well-thought-out processes and high-quality work into our daily workflows. Her user- and data-driven approach significantly enhanced our team’s capabilities and the value we delivered to our clients at INGO. I learned a great deal from her and wholeheartedly recommend her as a valuable addition to any team. It would be a privilege to work with her again. "
Dany Boletas
Senior UX/UI & Motion Designer INGO
04
" Besiana was my UX lead for three years, during which she consistently brought well-thought-out processes and high-quality work into our daily workflows. Her user- and data-driven approach significantly enhanced our team’s capabilities and the value we delivered to our clients at INGO. I learned a great deal from her and wholeheartedly recommend her as a valuable addition to any team. It would be a privilege to work with her again. "
Dany Boletas
Senior UX/UI & Motion Designer INGO
04
" Besiana was my UX lead for three years, during which she consistently brought well-thought-out processes and high-quality work into our daily workflows. Her user- and data-driven approach significantly enhanced our team’s capabilities and the value we delivered to our clients at INGO. I learned a great deal from her and wholeheartedly recommend her as a valuable addition to any team. It would be a privilege to work with her again. "
Dany Boletas
Senior UX/UI & Motion Designer INGO
04
" Besiana was my UX lead for three years, during which she consistently brought well-thought-out processes and high-quality work into our daily workflows. Her user- and data-driven approach significantly enhanced our team’s capabilities and the value we delivered to our clients at INGO. I learned a great deal from her and wholeheartedly recommend her as a valuable addition to any team. It would be a privilege to work with her again. "
Dany Boletas
Senior UX/UI & Motion Designer INGO
PORTFOLIO
FEATURED PROJECTS
SPHAIR
SPHAIR
SPHAIR
UX Research & Strategy
Product Design (UX/UI)
Design System
Prototyping & User Testing
Design Sprint
SPHAIR
SPHAIR
SPHAIR
UX Research & Strategy
Product Design (UX/UI)
Design System
Prototyping & User Testing
Design Sprint
SPHAIR
SPHAIR
SPHAIR
UX Research & Strategy
Product Design (UX/UI)
Design System
Prototyping & User Testing
Design Sprint
SPHAIR
SPHAIR
SPHAIR
Ava Women
Ava Women
Ava Women
UX Research & Strategy
Product Design ( Mobile UX/UI)
Rapid Prototyping
Design Systems
Ava Women
Ava Women
Ava Women
UX Research & Strategy
Product Design ( Mobile UX/UI)
Rapid Prototyping
Design Systems
Ava Women
Ava Women
Ava Women
UX Research & Strategy
Product Design ( Mobile UX/UI)
Rapid Prototyping
Design Systems
Ava Women
Ava Women
Ava Women
Huber + Suhner
Huber + Suhner
Huber + Suhner
UX Research & Strategy
Product Design (UX/UI)
Prototyping & User Testing
Design Systems & Developer Handoff
Huber + Suhner
Huber + Suhner
Huber + Suhner
UX Research & Strategy
Product Design (UX/UI)
Prototyping & User Testing
Design Systems & Developer Handoff
Huber + Suhner
Huber + Suhner
Huber + Suhner
UX Research & Strategy
Product Design (UX/UI)
Prototyping & User Testing
Design Systems & Developer Handoff
Huber + Suhner
Huber + Suhner
Huber + Suhner
Nordic Spirit
Nordic Spirit
Nordic Spirit
UX Strategy
Mobile UX/UI Design
Visual Design & Prototyping
Stakeholder Workshops
Design Handoff & Implementation Support
Nordic Spirit
Nordic Spirit
Nordic Spirit
UX Strategy
Mobile UX/UI Design
Visual Design & Prototyping
Stakeholder Workshops
Design Handoff & Implementation Support
Nordic Spirit
Nordic Spirit
Nordic Spirit
UX Strategy
Mobile UX/UI Design
Visual Design & Prototyping
Stakeholder Workshops
Design Handoff & Implementation Support
Nordic Spirit
Nordic Spirit
Nordic Spirit
Services
WHAT I DO
UI / UX DESIGN
Mobile App Design
Web App Design
User Interface Design
Design Systems
Wireframing
Prototyping
UI / UX DESIGN
Mobile App Design
Web App Design
User Interface Design
Design Systems
Wireframing
Prototyping
UI / UX DESIGN
Mobile App Design
Web App Design
User Interface Design
Design Systems
Wireframing
Prototyping
UI / UX DESIGN
Mobile App Design
Web App Design
User Interface Design
Design Systems
Wireframing
Prototyping
WEB DEVELOPMENT
Framer Development
Webflow Development
Wordpress Development
Speed Optimization
SEO Optimization
Website Maintenance
WEB DEVELOPMENT
Framer Development
Webflow Development
Wordpress Development
Speed Optimization
SEO Optimization
Website Maintenance
WEB DEVELOPMENT
Framer Development
Webflow Development
Wordpress Development
Speed Optimization
SEO Optimization
Website Maintenance
WEB DEVELOPMENT
Framer Development
Webflow Development
Wordpress Development
Speed Optimization
SEO Optimization
Website Maintenance
PRODUCT STRATEGY
UX Strategy
Design-Led Discovery
Agile UX Workflows
Workshop Facilitation
Stakeholder Alignment
UX Metrics & KPIs
PRODUCT STRATEGY
UX Strategy
Design-Led Discovery
Agile UX Workflows
Workshop Facilitation
Stakeholder Alignment
UX Metrics & KPIs
PRODUCT STRATEGY
UX Strategy
Design-Led Discovery
Agile UX Workflows
Workshop Facilitation
Stakeholder Alignment
UX Metrics & KPIs
PRODUCT STRATEGY
UX Strategy
Design-Led Discovery
Agile UX Workflows
Workshop Facilitation
Stakeholder Alignment
UX Metrics & KPIs
USER RESEARCH
User Interviews (EN/DE)
Usability Testing
Customer Journey Mapping
Persona Development
Prototype Validation
UX Writing Support
USER RESEARCH
User Interviews (EN/DE)
Usability Testing
Customer Journey Mapping
Persona Development
Prototype Validation
UX Writing Support
USER RESEARCH
User Interviews (EN/DE)
Usability Testing
Customer Journey Mapping
Persona Development
Prototype Validation
UX Writing Support
USER RESEARCH
User Interviews (EN/DE)
Usability Testing
Customer Journey Mapping
Persona Development
Prototype Validation
UX Writing Support
DESIGN SYSTEMS
Figma Component Libraries
Design Tokens
Scalable UI Patterns
DesignOps Consulting
Documentation
Cross-Team Handoff
DESIGN SYSTEMS
Figma Component Libraries
Design Tokens
Scalable UI Patterns
DesignOps Consulting
Documentation
Cross-Team Handoff
DESIGN SYSTEMS
Figma Component Libraries
Design Tokens
Scalable UI Patterns
DesignOps Consulting
Documentation
Cross-Team Handoff
DESIGN SYSTEMS
Figma Component Libraries
Design Tokens
Scalable UI Patterns
DesignOps Consulting
Documentation
Cross-Team Handoff
HAVE A PROJECT
HAVE A PROJECT
HAVE A PROJECT
HAVE A PROJECT
IN MIND ?
IN MIND ?
IN MIND ?
IN MIND ?